Do you use customer testimonials on your website? If not, I would strongly recommend you do as they’re absolutely priceless.
Obviously all businesses shout from the rooftops about how fantastic they are, with wonderful products, excellent customer services and all the rest.
How much of it is hype? It depends on the business. Some businesses will undoubtedly live up to their claims, whilst many others will fall far short.
Genuine customer testimonials displayed on your website permeate confidence in your business, particularly if you are prepared to show some form of contact details for the customers providing the testimonials.
Wherever possible I provide a link back to my customers’ websites and I would invite, indeed encourage, anyone to contact any of them to confirm the testimonials I feature on the Davco Media website are genuine.
My WordPress courses are informative, well constructed and excellent value for money. Ask my customers.
I have mentioned the word ‘genuine’ a number of times in this post, because non-genuine testimonials are transparent, as are ambigous endorsements. How many times have you seen “Mrs A said…” or “Mr Smith of London says…”? Testimonials like that are worthless.
If you don’t have any testimonials get some! If you provide good products and services your customers will be more than willing to say so. Don’t be afraid to ask them. Whilst unsolicited testimonials are best there’s nothing wrong in asking for them.
I make the most of my customer testimonials, they really do help my business and they’ll do the same for you too.
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