Publishing is so Easy

WordPress is a brilliant platform for publishing on the internet and it is a fantastic tool for business, with no expensive software to buy. All you need is a domain name, inexpensive hosted web space, and that’s it.

With a little training a WordPress website or blog is very easy to use, as you write with a Microsoft Word-type interface, meaning you do not need a web designer to put information on the web for you any more – anyone, with your permission of course, can update and add information as required!

Significant benefits when business blogging with WordPress:

  • Develop a reputation as an expert in your field – Demonstrate your expertise and experience on issues relating to your industry, ultimately positioning yourself (and/or your business) as an authorative and respected expert.
  • Differenting your business – A business blog will give you the opportunity to demonstrate your business and how your products or services are better than those of your competitors. If it’s done well, your blog will set you apart from your competition.
  • Search Engine Marketing & Visibility – Search Engines love blogs (and WordPress in particular). As an example, Davco Media achieved a 1st page ranking on Google within just one week of launching the site, using key phrases such as “WordPress Training” and “WordPress Courses”. A high Google ranking = more readers. More readers = more potential customers.
  • Creating a real relationship with key people – With a WordPress business blog you have the ideal tool to open a new and very powerful communication channel with your existing customers, prospective customers, partners and suppliers.
  • Public Relations & Press Releases – Business blogs are ideal to distribute and promote your company information and press releases.
  • Sales Leads Generation – With additional visitors, better positioning and improved search engines ranking, you have an increased opportunity to generate more sales leads.
  • Enhanced Brand Awareness – A WordPress blog is the perfect channel to put your brand in front of the customer and communicate what it stands for. It doesn’t matter if you or a local business or a global institution, you are significantly strengthening your online position.
  • ‘Soft’ Educational Marketing Opportunities – Demonstrate how your products and services solve your customers’ problems rather than in-your-face selling. This is a brilliant method of relationship marketing as that’s exactly what you’re doing, building better relationships with your marketplace.

    • Want to get started?

    Davco Media have an excellent hosting package for only £19.50 for a FULL year with no hidden catches. There’s more information here.